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: Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy

ISBN : #058538701X | Date :

Description :

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by Julian Dent : Sales and Marketing Channels: How to Build and Manage Distribution Strategy

ISBN : #0749482141 | Date : 2018-04-28

Description :

PDF-d3f4c | Unprecedented upheavals in routes to market are challenging businesses of all types. Products are becoming services, on-line and off-line channels are integrating and new distribution channels are dictating terms to producers. The third edition of Distribution Channels re-positions itself as Sales and Marketing Channels, placing market access at the heart of business and marketing strategy. This g… Sales and Marketing Channels: How to Build and Manage Distribution Strategy


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by Brian Mahoney : Property Management Company Free Online Advertising Video Marketing Strategy Book: No Cost Video Advertising & Website Traffic Secrets to Making Massive Money Now!

ISBN : #1542482364 | Date : 2017-01-10

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Price Wars: A Strategy Guide to Winning the Battle for the Customer PDF




by Thomas J. Winninger : Price Wars: A Strategy Guide to Winning the Battle for the Customer

ISBN : #0761501649 | Date : 1995-11

Description :

PDF-bc397 | “A real winner”. — Ken Blanchard, co-author, The One Minute Manager”This great book is money in the bank for any business owner!” — Og Mandino, bestselling author and speakerThomas J. Winninger has shown the best in the business how to stay on top. Now he shares the secrets of winning the war against discount outlets and mass merchants…. Price Wars: A Strategy Guide to Winning the Battle for the Customer


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by Jim Carroll : Selling Online: How to Become a Successful E-Commerce Merchant

ISBN : #0793145171 | Date : 2001-03-14

Description :

PDF-9413d | Whether your organization is large or small, Selling Online is a perfect resource for any employee or entrepreneur interested in building a successful, profitable, and sustainable online retail business. In Selling Online, Carroll and Broadhead discuss what makes an online business fail or triumph. From the nuts and bolts of how to build a site to an in depth look at merchant accounts, a syst… Selling Online: How to Become a Successful E-Commerce Merchant


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It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service PDF




by John Frazer-Robinson : It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service

ISBN : #0749430737 | Date : 2000-01-01

Description :

PDF-83770 | For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into ‘marketing miracles’ to gain a leading edge in today’s highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the ‘miracles’ happen naturally: sales go up, costs go down. This practical ‘bible’… It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service


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Summary Getting Customers Review Analysis Ebook PDF 9625bf33b

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Summary: Getting Into Your Customer’s Head: Review and Analysis of Davis’ Book PDF




by BusinessNews Publishing : Summary: Getting Into Your Customer’s Head: Review and Analysis of Davis’ Book

ISBN : # | Date : 2013-02-15

Description :

PDF-4e9e6 | The must-read summary of Kevin Davis’ book: “Getting Into Your Customer’s Head: 8 Secret Roles of Selling Your Competitors Don’t Know”. This complete summary of the ideas from Kevin Davis’ book “Getting Into Your Customer’s Head” explains that most sales today are made through a four-stage buy-learning process: 1. Prospective customers become aware of a need for something 2. They study all the … Summary: Getting Into Your Customer’s Head: Review and Analysis of Davis’ Book


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European Retail Research: 2014, Volume 28, Issue I PDF




: European Retail Research: 2014, Volume 28, Issue I

ISBN : #3658096020 | Date : 2015-05-09

Description :

PDF-736ee | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN… European Retail Research: 2014, Volume 28, Issue I


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by Jason Kelly : Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)

ISBN : #1118914597 | Date : 2016-04-25

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PDF-8cf27 | Go inside the trend that spawned a multi-billion dollar industry for the top five percent Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who’s driving it, who’s paying for it, and who’s profiting. Bloomberg’s Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, explor… Sweat Equity: Inside the New Economy of Mind and Body (Bloomberg)


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight PDF




by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

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PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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Summary: E-Service: Review and Analysis of Zemke and Connellan’s Book PDF




by Businessnews Publishing : Summary: E-Service: Review and Analysis of Zemke and Connellan’s Book

ISBN : #2511044463 | Date : 2016-09-14

Description :

PDF-7ea68 | The must-read summary of Ron Zemke and Tom Connellan’s book: “E-Service: 24 Ways to Keep Your Customers – When the Competition is Just a Click Away”.This complete summary of the ideas from Ron Zemke and Tom Connellan’s book “E-Service” shows how the key to success doesn’t lie in attracting visitors, but in creating highly satisfied customers who will do business with you again and again. According… Summary: E-Service: Review and Analysis of Zemke and Connellan’s Book


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Buyer Behaviour Multi Cultural P J Plessis PDF 22584f7bb

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by P.J. du Plessis : Buyer Behaviour: A Multi-cultural Approach

ISBN : #0195784316 | Date : 2003-01-22

Description :

PDF-d1fe3 | What makes a shopper buy one brand of frozen food in preference to another? Does the race or cultural background of the shopper make any difference to the choice? What role does price pay in purchasing decisions? These are just some of the many difficult questions discussed – and answered – in the third edition of this classic on southern African consumer marketing. The authors explain the short… Buyer Behaviour: A Multi-cultural Approach


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Keep It Simple Selling: The Comprehensive Auto Sales Training Manual PDF




by Damian Boudreaux : Keep It Simple Selling: The Comprehensive Auto Sales Training Manual

ISBN : #1630474002 | Date : 2015-07-07

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PDF-90833 | “Keep It Simple Selling” is all about shortcuts! Let’s make selling cars easier. . . Let’s make selling trucks faster. . . And for heaven’s sake, let’s make it fun! Imagine for a moment how it would feel if you could sell cars just by being yourself and finding ways to serve others naturally and easily. How would your life be different if sales opportunities continuously dropped out of the sky an… Keep It Simple Selling: The Comprehensive Auto Sales Training Manual


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by Kenneth Simmonds : Strategy and Marketing: A Case Approach

ISBN : #0860036456 | Date : 1986-04

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PDF-4ae6a | Book by Simmonds, Kenneth… Strategy and Marketing: A Case Approach


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Strategy and Marketing: A Case Approach by by Kenneth Simmonds

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FBChrung Von Vertriebsorganisationen Strategie Koordination PDF 1130bee0f

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Führung von Vertriebsorganisationen: Strategie – Koordination – Umsetzung (German Edition) PDF




: Führung von Vertriebsorganisationen: Strategie – Koordination – Umsetzung (German Edition)

ISBN : #3658018291 | Date : 2013-10-08

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PDF-898ae | Unternehmen leben von ihrer Vertriebsorganisation – und davon, wer diese wie führt. Die Führung der Vertriebsorganisation ist ein erfolgskritischer Faktor und gehört zu den anspruchsvollsten Aufgaben für Führungskräfte. Längst hat das digitale Zeitalter den Vertriebsalltag fundamental umgekrempelt. Die Veränderungen sind so vielfältig, die Stellschrauben so unterschiedlich und die Konse… Führung von Vertriebsorganisationen: Strategie – Koordination – Umsetzung (German Edition)


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Führung von Vertriebsorganisationen: Strategie – Koordination – Umsetzung (German Edition) by

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