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by Tamara Brezen Block : The Dartnell’s Sales Promotion Handbook (Dartnell Sales Promotion Handbook)

ISBN : #0850132126 | Date : 1994-04

Description :

PDF-5597c | The field of sales promotion has undergone a sea change since we came out with our first handbook 50 years ago and we’ve kept up with the times. 37 chapters divided under 5 parts – Planning, Techniques, Strategies, and Issues – and you’ll be ready to chalk out sales promotion campaigns for any product in any industry. And each of these chapters has been written by the best in the industry so you c… The Dartnell’s Sales Promotion Handbook (Dartnell Sales Promotion Handbook)


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Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy PDF




by Giles D. Moss : Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy

ISBN : #0789032589 | Date : 2007-06-13

Description :

PDF-646fa | Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals—Where’s the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer … Pharmaceuticals-where’s the Brand Logic?: Branding Lessons and Strategy


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CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662446847 | Date : 2015-05-27

Description :

PDF-6b8d3 | CSR im Handel – Wertschöpfung oder Marketing-Gag?Der Verbraucher vertraut dem Handel, nachhaltige Anforderungen aus der Kundenperspektive in trendigen, innovativen, wert- und sachgerechten Produkten / Services wiederzufinden. Hier besteht häufig ein Gap am Point of Sale zwischen Preisdiskussionen, nachhaltigen Differenzierungsmerkmalen und vernachlässigten Kundenwünschen. CSR bietet dem Handel… CSR und Retail Management: Gesellschaftliche Verantwortung als zukünftiger Erfolgsfaktor im Handel (Management-Reihe Corporate Social Responsibility) (German Edition)


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Secret Collaborative Economy Clients Exposure PDF 00a5f66d4

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by Marsha Wright : The Secret Collaborative Economy: More Clients, More Exposure, More Profit, Faster!

ISBN : #1905160151 | Date : 2013-11-01

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PDF-8ae62 | … The Secret Collaborative Economy: More Clients, More Exposure, More Profit, Faster!


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Marketing Strategy Sid Ghosh PDF B2091f8c1

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Marketing and Strategy PDF




: Marketing and Strategy

ISBN : #1408017679 | Date : 2008-11-09

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PDF-fe67d | … Marketing and Strategy


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Get Name Rules Create Great PDF C886a959a

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Get a Name!: 10 Rules to Create a Great Brand Name PDF




by Jacky Tai : Get a Name!: 10 Rules to Create a Great Brand Name

ISBN : #9812618465 | Date : 2009-03-31

Description :

PDF-58c95 | So many companies and brands out there in the market, it will be impossible to stand out without a great name. Just imagine, there are already more than 150,000 companies operating in a small country like Singapore. How will your brand stand out if it doesn’t have a great name? Finding a great name is also no longer easy because of the proliferation of companies and brands in our society. Chances … Get a Name!: 10 Rules to Create a Great Brand Name


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Turn Your Contacts Into Cash PDF 5684cf314

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Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics PDF




by Patrick Powers : Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics

ISBN : #0956687008 | Date : 2010-09-21

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Fortune Cookie Principle Great Business PDF D5da7dd68

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The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one. PDF




by Bernadette Jiwa : The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

ISBN : #1489583947 | Date : 2013-06-11

Description :

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Mastering Your Sales Process Prospects PDF B4e0f2248

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Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects PDF




by David Masover : Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects

ISBN : #1439268959 | Date : 2010-02-04

Description :

PDF-42e09 | Get the tools and techniques you need to get the salesMastering Your Sales Process is not like other sales books.While many popular sales books are filled with stories, research and theories, Mastering Your Sales Process is full of tools, techniques and tactics.In other words, it is a “do this” kind of a book.”It is the first book I’ve read that exceeds Tom Hopkins ‘How to Master the Art of Sellin… Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects


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CIM Coursebook 99 International Marketing PDF Ed34528a6

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CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series) PDF




by KEITH LEWIS : CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series)

ISBN : #0750643609 | Date : 1999-10-09

Description :

PDF-2bfa0 | International Marketing Strategy is specifically developed and written for students studying for the International Marketing Strategy module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing k… CIM Coursebook 99/00: International Marketing Strategy, Fifth Edition (Cim Workbook Series)


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